Articles from around the web on all things user experience, sorted chronologically.
July 19, 2020 — Researchers love data. However, our stakeholders and team members are not always as drawn to this data as we are, so it’s our job to make hard facts compelling for others in our organization. Storytelling can accomplish that purpose.
Read this storyJuly 19, 2020 — Tree testing is a method that helps designers have a better understanding of information architecture and the hierarchy of categories in any given product. Along with card sorting, tree testing has the power to eliminate confusing categories or labels.
Read this storyJuly 19, 2020 — The hamburger menu has come under a lot of heat in the past few years and its use is still debatable to this day. Nevertheless, this ubiquitous icon has now achieved an omnipresence that could almost be on a par with that of the magnifying glass for searches and the gear icon for settings.
Read this storyJuly 14, 2020 — Fintech apps should carefully and intentionally use friction in their apps in order to slow down the user’s process and make them think about what they are doing. Using friction in your fintech is an opportunity to build trust with your users, give your users confidence to invest, and prevent users from making grave mistakes.
Read this storyJuly 14, 2020 — Microcopy is inherently different from marketing copy, and your experience with copywriting might not be that relevant. To get a head start in UX writing, you have to know the essential rules that make it work, which are different from copywriting rules.
Read this storyJuly 13, 2020 — Punctuation marks are the UI elements of our written language. And just like those early oration marks aided the speaker in delivering an optimal performance, modern copywriters rely heavily on punctuation to provide an optimal reading experience, or in turn, a desired user experience.
Read this storyJuly 13, 2020 — Best practices, tips, and terminology for using color in user interfaces.
Read this storyJuly 10, 2020 — To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
Read this storyJuly 9, 2020 — There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience.
Read this storyJuly 8, 2020 — Bias is everywhere. It is like air. And the best part is we even don’t know if we are biased or not. Some of the cognitive biases are good, they are like mental shortcuts for making quick decision. Some are really bad and many companies use this as their advantage to trick and deceive the customers.
Read this storyJuly 6, 2020 — What can your company learn from other organizations’ failures in embracing design? Embrace the best ideas from the experiences of thousands of organizations who have taken a shot at becoming more design driven!
Read this storyJuly 6, 2020 — Earlier this year, the Chrome team announced the Web Vitals initiative to provide unified guidance, metrics, and tools to help developers deliver great user experiences on the web.
Read this storyJuly 5, 2020 — How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning.
Read this storyJuly 5, 2020 — A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.
Read this storyJuly 2, 2020 — Writing is Designing is an insightful book for UX professionals, whether their main function is creating content, occasionally writing UX related material as part of their job, or if they have a writer on their team.
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