Read the latest articles on the relationship between user experience and branding.
May 18, 2020 — This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization.
Read this storyJuly 3, 2016 — While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.
Read this storyNovember 2, 2010 — Glorifying the supposed arrival of art direction on the web is one of the latest trends in interactive design. There are several galleries devoted to it. There’s even a plug-in for it. Sadly, many designers don’t understand the difference between design and art direction...
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