Read the latest articles on e-commerce UX research and best practices.
December 6, 2020 — Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.
Read this storyNovember 17, 2020 — When users are evaluating products, they often move back and forth between the product list, where they can see a few key elements of product information, and multiple product details pages. If users click into a product page...
Read this storyOctober 20, 2020 — On product pages, product images are tremendously important in users’ product-evaluation experience, providing critical visual information about key product details. Yet in order to be most valuable, users have to know how to find additional images and what important product attributes they depict.
Read this storyOctober 6, 2020 — This article discusses the 3 issues that occured during large-scale UX testing with not having “Applied Filters Overviews”, outlines 3 solutions for desktop and 2 for mobile, and discusses 2 implementation considerations.
Read this storySeptember 21, 2020 — 36% of mobile sites fail to include the full category hierarchy in the breadcrumbs on mobile product pages. This can lead users to feeling lost, and uncertain of how to find the product they’re looking for. In this article, we’ll cover our mobile research findings on how to best implement breadcrumbs on mobile product pages.
Read this storyAugust 18, 2020 — It’s crucial for product finding that users can filter e-commerce product lists according to their purchasing preferences. In this article we’ll discuss the test findings from our large-scale UX testing related to the 5 filter types that should be available on most sites.
Read this storyAugust 4, 2020 — Despite the importance of user-generated images in reviews, our benchmark reveals that 34% of e-commerce sites don’t allow users to upload an image along with their review — leading to less-interesting and less-engaging reviews overall.
Read this storyMay 5, 2020 — In this article we’ll discuss the test findings from our large-scale UX research related to why and how users are best reassured when it comes to their general concerns over product availability, shipping, returns, customer support, and similar topics.
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