November 21, 2020 — I’m currently working on a client project unlike any other I’ve worked on before. The project is basically us building a Web UI that will replace an old, outdated native Windows desktop application. (It looks worse than you probably...
November 8, 2020 — This article outlines 8 guidelines for complex-application design, given the shared challenges that designers and researchers face while working on these applications.
November 2, 2020 — When I first stumbled on the idea of skeleton screens, thanks to Luke Wroblewski talking about them back in 2013, I latched onto them pretty quickly. I have never been a fan of progress bars and spinners, and skeleton screens seemed like a smart step in the right direction.
October 18, 2020 — On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.
August 27, 2020 — Like it or not, a Search UX is an integral part of any app UX these days. In this article, I will cover everything you need to know about an End-to-End Search UX. This includes how to design for a before search, during search and after search experience across different apps and use cases.
August 26, 2020 — The ultimate goal of a website or a mobile application is conversion, and forms play a vital role in doing so. Therefore, getting a form’s UX right is critical for business and it becomes a top most task of a product designer to design a form, which is straightforward to work through, simple to understand, and easy to fill in.
Written by Page Laubheimer and Raluca Budiu in Nielsen Norman Group
August 23, 2020 — Which icon should we use to best signal that content will expand in place? In other words, what’s the best signifier for accordions? We decided to investigate this question as part of a bigger study of navigation and subnavigation on mobile.
July 20, 2020 — The “Back” button has long been a staple of web navigation, and users’ often decades-long experience with using it has caused them to develop a very specific mental model of how it should behave.
July 19, 2020 — The hamburger menu has come under a lot of heat in the past few years and its use is still debatable to this day. Nevertheless, this ubiquitous icon has now achieved an omnipresence that could almost be on a par with that of the magnifying glass for searches and the gear icon for settings.
July 9, 2020 — There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience.
June 30, 2020 — All too often, websites and apps use multiple button styles for the same action type. Take inventory of how many buttons styles you use and pair it down to one style per type. Standard button types include: call to action (CTA), primary, secondary, tertiary, success, danger, link, etc.
June 30, 2020 — A poorly considered password process has a negative domino effect on users and businesses alike. Is there anything designers can do to improve the situation? There are a number of strategies that improve password UX, and they aren’t overly complex.
June 29, 2020 — Learnability is what makes apps so easy to use. It’s what helps users through those awkward few moments where they meet a brand new interface and have to figure out how to do what they need to do.
June 24, 2020 — Selection controls have been used in user interfaces for a long time, so we have formed strong expectations on how they should behave. Here is a simple cheat sheet that you can follow to choose the right type for the right situation.