Read articles on the process designers use to blend user needs with business goals to help brands make consistently successful products.
November 8, 2020 — This article outlines 8 guidelines for complex-application design, given the shared challenges that designers and researchers face while working on these applications.
Read this storyOctober 8, 2020 — The concept of system 1 and system 2 thinking has been popularized by behavioral economist Daniel Kahneman, who defines system 1 thinking as automatic thinking that involves little rational control, or “quick thinking,” and system 2 thinking as calculated, effortful thinking that requires active attention, or “slow thinking.”
Read this storyJune 21, 2020 — Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.
Read this storyOctober 1, 2019 — Recently, there has a been a big shift in the focus of Product teams from outputs to outcomes. In other words, some companies are starting to care a little bit less about the fact that a feature got shipped and a little bit more about whether that feature had a positive impact on user behavior and metrics.
Read this storyJune 25, 2019 — Products start small and focused. They do one thing really well — and that’s the primary reason they become successful. A few years later, the team behind the product comes to the conclusion it has to do more. Features are added, new use cases are covered, and functionality becomes more sophisticated...
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