Read the latest articles on designing user experiences that build upon the principles of psychology.
October 13, 2020 — The aesthetic-usability effect describes a phenomenon in which people perceive more-aesthetic designs as easier to use than less-aesthetic designs. The effect has been observed in several experiments and has significant implications regarding the acceptance, use, and performance of a design.
Read this storyOctober 11, 2020 — The ability to recall the location of things is an important aspect of human memory. In graphical user interfaces (GUIs), this capability is absolutely essential, as it allows users to quickly locate controls without undergoing laborious visual search each time.
Read this storySeptember 6, 2020 — Objects with similar visual traits are most likely related — or at least they should be, when it comes to user-interface design. Clear, consistently applied visual rules for each type of UI element are critical to helping people understand and use the design easily.
Read this storyAugust 12, 2020 — Much of the work into how users and customers behave focuses on the emotional responses elicited by a product. However, emotions are the product of complex processing systems, which essentially convert sensory information into the psychophysiological and behavioral changes that we refer to as emotional responses.
Read this storyJuly 8, 2020 — Bias is everywhere. It is like air. And the best part is we even don’t know if we are biased or not. Some of the cognitive biases are good, they are like mental shortcuts for making quick decision. Some are really bad and many companies use this as their advantage to trick and deceive the customers.
Read this storyMay 29, 2020 — Want to get on the same page as your users? Then you need to have their mental models down. This post looks at the best tips and examples to get you started.
Read this storyMay 20, 2020 — Whenever a popular web interface gets any kind of significant visual change, a lot of people react with confusion, dismay, and even anger. This month, it’s the new Google Docs sharing interface: The Next Web wrote an entire piece detailing complaints about the new sharing menu.
Read this storyJanuary 3, 2019 — Have you ever asked yourself why do you play a game? Besides the fact that it’s relaxing, most of the times you play one because it’s fun. You enjoy the process of trial and error and discovering new stuff when you play it. Whether it is a new story element, new level or new item in the game.
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