Read the latest articles on how storytelling can help designers create great user experiences.
October 30, 2020 — We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text.
Read this storySeptember 21, 2020 — Donna Lichaw introduces story as a tool for building customer journeys — and a powerful tool for communication. People are natural storytellers. In realizing this, we can see that an experience is a story, and people are the heroes of their own story.
Read this storyAugust 2, 2020 — In my role with Project Redesign at NCoC.org, and in partnership with New America’s New Practice lab, I led a team of researchers to interview people from across the U.S. in May and June to learn what it has been like to apply for unemployment and other benefits during the pandemic.
Read this storyJuly 19, 2020 — Researchers love data. However, our stakeholders and team members are not always as drawn to this data as we are, so it’s our job to make hard facts compelling for others in our organization. Storytelling can accomplish that purpose.
Read this storyJune 8, 2020 — We want UX metrics. But metrics are devoid of emotion and improving a frustrating design is intrinsically emotional. We have to find a way to surface the emotion when we’re using metrics, which is an inherently difficult process.
Read this storyAugust 29, 2015 — A few years ago, I started getting into video games like Katamari, Animal Crossing, and Borderlands 2. Their designs are astounding; each feels like I’m having a natural conversation with the game, and each introduces content in the moment I needed it. As a result, the game experience feels so dang smart, and I feel like a hero whenever I play.
Read this story