Read the latest research and best practices on designing digital products that are simple and easy to use.
November 17, 2020 — When users are evaluating products, they often move back and forth between the product list, where they can see a few key elements of product information, and multiple product details pages. If users click into a product page...
Read this storyOctober 18, 2020 — On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.
Read this storyOctober 6, 2020 — This article discusses the 3 issues that occured during large-scale UX testing with not having “Applied Filters Overviews”, outlines 3 solutions for desktop and 2 for mobile, and discusses 2 implementation considerations.
Read this storySeptember 21, 2020 — 36% of mobile sites fail to include the full category hierarchy in the breadcrumbs on mobile product pages. This can lead users to feeling lost, and uncertain of how to find the product they’re looking for. In this article, we’ll cover our mobile research findings on how to best implement breadcrumbs on mobile product pages.
Read this storySeptember 17, 2020 — For the most part, always open links in the same browser tab or window. However, if you hypothesize that opening a new tab or window may help users in their task, don’t base this decision on the type of link or content alone. Rely on observational research methods...
Read this storyAugust 23, 2020 — Which icon should we use to best signal that content will expand in place? In other words, what’s the best signifier for accordions? We decided to investigate this question as part of a bigger study of navigation and subnavigation on mobile.
Read this storyAugust 18, 2020 — It’s crucial for product finding that users can filter e-commerce product lists according to their purchasing preferences. In this article we’ll discuss the test findings from our large-scale UX testing related to the 5 filter types that should be available on most sites.
Read this storyAugust 9, 2020 — Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.
Read this storyAugust 4, 2020 — Despite the importance of user-generated images in reviews, our benchmark reveals that 34% of e-commerce sites don’t allow users to upload an image along with their review — leading to less-interesting and less-engaging reviews overall.
Read this storyAugust 3, 2020 — In May 2020, User Fountain conducted a study of the usability-testing industry to research digital professionals’ attitudes and opinions and learn how companies are managing usability testing and user research, as well as the challenges within the space.
Read this storyJuly 20, 2020 — The “Back” button has long been a staple of web navigation, and users’ often decades-long experience with using it has caused them to develop a very specific mental model of how it should behave.
Read this storyJuly 19, 2020 — The hamburger menu has come under a lot of heat in the past few years and its use is still debatable to this day. Nevertheless, this ubiquitous icon has now achieved an omnipresence that could almost be on a par with that of the magnifying glass for searches and the gear icon for settings.
Read this storyJuly 14, 2020 — Fintech apps should carefully and intentionally use friction in their apps in order to slow down the user’s process and make them think about what they are doing. Using friction in your fintech is an opportunity to build trust with your users, give your users confidence to invest, and prevent users from making grave mistakes.
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