Read the latest articles and best practices on writing for the web.
November 26, 2020 — Copy docs is a framework that allows product designers and writers to manage their in-product copy in a smart way. In this article, Valeriia Panina shares her experience in how the copy docs technique turned out to be a game changer for her workflow.
Read this storySeptember 27, 2020 — A content inventory and audit are two important activities to complete before developing a strategy to improve your digital content. Conduct them together to set your content up for success.
Read this storySeptember 21, 2020 — A few years ago, someone emailed me with a question: What makes UX writing good? They knew the basics, they said. And they knew what good writing looked like. But they wanted to know specifically about UX writing. How to think about it and evaluate it, what approach to take...
Read this storyAugust 24, 2020 — Good microcopy is one of the fastest ways to improve an interface. Try doing an audit on your UI with these seven tips to see how it stands up.
Read this storyAugust 19, 2020 — If you’re not familiar with alternative text — more commonly known as alt text — it’s the written copy that describes the content of an image in a digital space and plays a significant role in making the online world more inclusive. When it comes to crafting effective image descriptions, these are some of the tips that I keep in mind.
Read this storyJuly 14, 2020 — Microcopy is inherently different from marketing copy, and your experience with copywriting might not be that relevant. To get a head start in UX writing, you have to know the essential rules that make it work, which are different from copywriting rules.
Read this storyJuly 13, 2020 — Punctuation marks are the UI elements of our written language. And just like those early oration marks aided the speaker in delivering an optimal performance, modern copywriters rely heavily on punctuation to provide an optimal reading experience, or in turn, a desired user experience.
Read this storyJuly 1, 2020 — We are living in a world exploding with information, but how do we find what is relevant to us at the time that we need it? I believe that good information architecture is key to helping us navigate through the mountains of data and information we have created for ourselves.
Read this storyJune 12, 2020 — People have basic expectations when using the web. Especially given their tendency to scan rather than read, it’s important to consider those expectations when writing UX copy. It’s possible someone will only read the headline before hitting a button. Or they might read the button and nothing else.
Read this storyMay 1, 2020 — I can’t escape it: COVID-19 content. Everywhere I turn, there’s a news article, social media post or video sneaking into view. And so often, the way the content is delivered makes me cringe.
Read this storyJuly 29, 2019 — In this article, we’ll explain how readability formulas work and give you seven reasons why you shouldn’t use them. We’ll also show you better ways to learn whether the people you want to reach can find, understand, and use your content.
Read this storyAugust 29, 2015 — A few years ago, I started getting into video games like Katamari, Animal Crossing, and Borderlands 2. Their designs are astounding; each feels like I’m having a natural conversation with the game, and each introduces content in the moment I needed it. As a result, the game experience feels so dang smart, and I feel like a hero whenever I play.
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